Brand

Design System

art direction
graphic design
visual identity
editorial
project management
visual brand strategy
layout design
 
 
sharp
clean
up to date
 
 
photoshop
Illustrator

indesign

Next50 Brand Identity

With AI the company intend to build systems that empowers medium to large-sized corporates, across diversified sectors, to accelerate their digital transformation. By doing so, they anticipate the ambitious enterprises to harness the full potential of the 4th wave of industrial, enhance their competitive edge, be future-ready, create economic value to their stakeholders, countries, and humankind.

NEXT50 lives and breathes the ambition & attitude of the UAE. We think fearlessly and accomplish it. We walk the walk. We truly never settle. We understand that in the perpetual changing world, there’s no finishing line.

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NEXT50, proudly from the UAE, NEXT50 embody its ambition and attitude. With the lineage of ADQ + G42, we’re a team of engineers on a mission. Providing holistic enterprise-scale AI, powered by an enterprising spirit. Merging the physical, digital, and biological worlds, with advances in AI, cloud computing, robotics, IoT, and more.

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Simple but effective graphic illustration used in a way to visually convey business concepts and ideas otherwise impossible to illustrate with photography. Soft smooth graphic illustrations are widely used across such types of applications as presentations, reports and infographics and printed/digital promotion. The style of graphic illustrations used is clean, minimalistic and concise. Always included colors from NEXT50 main color palette for creating the connection with the brand.

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NEXT50 guidelines helps to build the identify of the brand, this essentially set of rules explain how the brand works, they are flexible enough for external creatives and designers, but rigid enough to keep the brand easily recognizable across traditional and digital promotion. Consistency is key, especially for NEXT50 a brand that needs extend across multiple media platforms.