visual brand strategy
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ISKO Brand Book
ISKO’s vision is as international as the love for denim. It can adapt to different contexts and markets, becoming a point of reference for the most famous designers and inspiring new fashion trends.
ISKO™, the leading ingredient brand on a global level, is the first denim producer in the world to be recognized with the Nordic Swan and EU Ecolabel certifications. It has a production capacity of 300 million meters of fabric per year, with 2000 state-of-the-art automatic looms. It creates the soul of jeans, the essence of the most popular fashion style that has become universal.
ISKO take its ambitions to new levels with tailored denim design solutions for every need and aspiration you have. Get inspired by their bespoke denim innovations.
Authentic inspiration incorporates performance, comfort, innovation and style, but always fueled by the soul of original denim. We celebrate authentic denim, redefining a cult classic.
With essential elements borrowed from activewear, this is a pure celebration of everything body stretching and body flattering. Body Shaping can take you anywhere you want to take denim.
ISKO Brand identity guidelines helps to build the identify of the brand, this essentially set of rules explain how the brand works, they are flexible enough for external creatives and designers, but rigid enough to keep the brand easily recognizable. Consistency is key, especially for ISKO a brand that needs extend across multiple media platforms.
The project took more than 1 year to be launched, important creative agencies took part in the project as well as creative professionals, Interbrand company led the execution of the brand strategy for ISKO, the implementation of this strategy in particular of the visual brand strategy was launched internally with the coloboration of international creatives, photographers, stylists, house productions, 3D animators and illustrators under the art direction delegated by ISKO. the creative visual content created follow the strategy and the visual guidelines, this material took part of the second step the development of the new digital flagship, it also was include in social network, international trade fairs, B2B presentations and end consumer promotions.