The main goal was to design the Brand Identity of the company, First of all, its outlined the major characteristics and attributes of the work situation, what is the tool that is involve in every repair process?  then this is  use as main point  for the brand identity structure. The design, the colour and the distribution of elements of the Identity were used with in modern simple  way. this is how the "drill" turns into our hero in this case study, playing with the "A" of Atenea and starting from the idea  of this  company as simply cure  problems solverf for the construction  machinery, is like a shoot that cures the malfunction, easy, fast and efficient.