Brand

Design System

art direction
graphic design
visual identity
editorial
project management
visual brand strategy
layout design
 
 
sharp
clean
up to date
 
 
photoshop
Illustrator
indesign

Chiara Maspero 

Visual Identity

This presentation describes, with simple steps, how the Brand identity and the correct way to build the visual communication, starting from the development of the logotype and its correct use, passing through the graphic elements and the good use of the application, a fundamental part of the visual identity, culminating in the selection and use of existing visual material and the realization of variety traditional and digital communication platform.

The grid composition system is elegant in its ease of use. By defining the grid by logotype (and exploring how columns resize into compositions of different sizes), the system remains flexible and easy to apply.

Presentations can be made flexibly by respecting the rules already explained in this document. Presentations made in open programs such as Power Point or Keynote must follow the basic guidelines for the digital environment, the color palette, the system typeface, the construction of the grid and the composition of the images.