focus on product
nature as inspiration
In 2015 AGM keeping alive the experience and values of the tradition, once again the real Made in Italy brand show its new products with a bold and seductive design, the attention to detail meets nature. AGM pelle presents a collection of high-quality products, tanned with vegetable dye to the pure, 100% cotton linings and reinforcements for the structure with non-polluting materials, with a visual product that accentuates the greatness of nature.
The Project Review:
Create a transnational design with Italian roots, with a style that makes arise a desire, entering in the customer's mind and within the typological diversification.production of a book-catalogue for the collection 2015-2016, which contain images that first showed the brand’s attention to detail, quality of products and materials and second part offered a story that connects with the customer insights, the habits, desires, motives, emotions or even needs that can become a foundation of an advantage that separate the brand from the other competitors products presented in the market.
"AGM products are versatile able to fit to unexpected changes and complex situations"